A Transparent OLED Video Wall for a Huawei Store’s Art Corner

2026-07-23

RusinDisplay completed a two-screen transparent OLED installation at a Huawei store on July 23, 2025. The display adds moving imagery to an art corner filled with photographic works while preserving the view through the glass behind it.

The installation uses two 55-inch transparent OLED screens, each mounted horizontally and stacked vertically in a 2-row × 1-column arrangement. A video-wall controller distributes one continuous image across both screens. The system is now in use.

Adding Movement to a Static Photography Display

The store’s art corner features portrait photographs arranged along a glazed area. The customer wanted a moving image at the center of the composition to make the space more noticeable.

Maintaining the openness of the glass was part of that requirement. An opaque display would have blocked the view behind it and introduced a heavier visual element among the photographs.

Transparent OLED allowed the customer to add digital content while keeping the surrounding architecture visible through the display. Its self-emissive construction needs no backlight, helping the screen fit into the lightweight appearance of the existing display area.

Integrating Two Screens into the Existing Framework

RusinDisplay supplied the two 55-inch screens, video-wall control equipment and a custom mounting frame. The screens retain their standard size; the customization focused on their stacked arrangement and integration into the store.

The frame’s form and color were developed around the customer’s requirements. Mounting interfaces and concealed cable routes were planned before installation so that power and signal connections could be accommodated within the structure.

The controller divides the customer’s content across the two screens to create a single vertical composition. The installation is non-touch, serving as a moving visual element within the photography display.

From Installation to Everyday Display

RusinDisplay’s team carried out the on-site installation, while the customer produced the display content.

The completed installation combines a changing digital image with the surrounding static photographs. The transparent screen preserves a view of the glazing and exterior space behind it, allowing the art corner to remain visually open.

Completed on July 23, 2025, the project is now operating in the store. The supplied photographs show the finished installation in use.

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