At an industry trade show, we met a client from Russia who was seeking an innovative display solution to bring new experiences to his local market.

As transparent OLED technology continues to emerge as the centerpiece of premium retail spaces, Mr. A — a project director at an international commercial display solutions company — was searching for a display system that offered greater innovation and reliability.

Since 2023, Transparent OLED (Organic Light Emitting Diode) display technology has been rapidly transitioning from laboratory innovation to large-scale commercialization, becoming a key growth engine in the global premium display market.