March 9, 2025 · Shenzhen, China
At the 10th International Smart Display & Integrated System Exhibition (ISLE 2025), leading display technology brands from around the world gathered to showcase the latest in visual innovation.
Among them, Rusin Display stood out — not by merely showing products, but by presenting the future of transparent display technology.
Under the theme “Custom OLED Solutions Lighting Up the Global Vision,”Rusin’s booth became one of the most eye-catching highlights of the entire exhibition.
Transparent screens shimmered subtly under the light, merging images with the physical world — where the rationality of technology meets the artistry of design.
Visitors paused in fascination, with one commenting:
“Their screen isn’t just a display — it’s a new language of space, blending content seamlessly with its environment.”
Where Technology Meets Imagination
At ISLE 2025, Rusin Display unveiled a range of cutting-edge innovations:
• Transparent OLED Displays (27–77 inches): Ultra-thin and lightweight, redefining retail showcases, art exhibitions, and architectural spaces.
• AI-Powered Mobile Robots: Combining transparent display with autonomous navigation to create immersive interactive experiences for retail, museums, and hotels.
• Customized Industry Solutions: Spanning commercial display, automotive, and smart home applications — from material R&D to system integration — demonstrating Rusin’s full-chain innovation capability.
Behind every screen lies precision engineering and rigorous quality control — from circuit design to lamination — with every detail carefully refined.
At Rusin, innovation means not “more,” but “better” — a pursuit of quality that can be seen and felt.
“The clarity and contrast of this transparent OLED are impressive. We plan to integrate it into our next project,” said a project manager from a French retail design firm.
Such feedback not only validates Rusin’s craftsmanship but also highlights the growing potential of transparent OLED technology in high-end commercial display applications.
Connecting the World Through Collaboration
During the three-day exhibition, Rusin welcomed over 200 professional buyers from Europe, the Middle East, and Southeast Asia.
Many were long-term partners revisiting to explore new transparent display possibilities.
The event led to several positive outcomes:
• Signed long-term supply agreements with several smart retail system integrators, engaging in in-depth discussions on the application of transparent OLED technology in commercial display and exhibition fields;
• Joint discussions with design consultants and engineering partners on future smart space solutions;
• Significant growth in brand awareness and industry influence through live demonstrations and interactive experiences.
Beyond the Exhibition — The Story Continues
For Rusin Display, ISLE 2025 was not just an exhibition — it was an exchange.
An exchange of technology and imagination, creativity and trust.
As the exhibition lights dimmed, what remained was not the bustle, but a clear conviction:
Transparent display is not just a technology — it’s a new way to connect people and brands.
“Every face-to-face conversation with our clients inspires us to rethink what display technology truly means ultimately, it’s about making communication clearer, more vivid, and more human.”
— Rusin Lv, CEO
Looking ahead, Rusin Display will continue to expand its localized global service network, accelerating the adoption of OLED technology in smart architecture, home, and retail applications.
With more transparent displays, more adaptive solutions, and stronger mutual trust, Rusin Display is committed to co-creating the next generation of visual experiences with partners worldwide.